I bet you did not know that Herb Alpert was the fourth best selling artist of the 60s right behind the Beatles, Elvis and Frank Sinatra? Do not feel alone I had no clue either. I clearly remember being an 8-year-old boy enamored with the cover of Whipped Cream & Other Delights. Do you remember the cover with the shapely woman in a whipped cream dress? Enough said. I cannot seem to remember the music entirely well.... but that cover!
South Of The Border (1964) and The Lonely Bull (1962) were groundbreaking landmark albums for Alpert and his ensemble. They single handedly invented the Tijuana sound, not intentionally, it just happened. Alpert had no interest in the music or country of Mexico; he was simply looking for a snappy and colorful atmosphere for his jazz inflected tunes, something unique. He had immense success with that formula and now these superb albums enjoy a sparkling new sound, tasteful CD cases, and informative booklets that explain the evolution of the band and music.
Lost Treasures is exactly what the title says-20 tracks of previously unreleased and rare Alpert treasures that where buried in the vaults for far too long. A majority of the songs are covers, similar to what The Ventures have done in their amazing career. Alpert did not make a career of doing covers, although this collection surely indicates he could have.
I must have listened to all three albums consecutively three or four times before deciding to try something different. I was absolutely mesmerized by this music. Surely, Alpert has inspired many budding trumpet players and still does to this day. His legacy certainly gets its due with these beautifully repackaged releases. The best part about all of this is that there is more to come. Believe me, I will be the first in line waving my hand for copies.