August 1, 2007
Los Angeles, CA
For Immediate Release
Cheryl Hughey Promotions
(SANTA MONICA, CA) - Eclipse Sports & Entertainment announces today the inaugural, 18-city Survivor Celebration Tour -- celebrating breast-cancer survivors and benefiting supporting organizations -- will begin September 23rd in New York and end 23-days later October 15th in Los Angeles. The Tour will promote an inspirational Survivor Celebration music CD, a new social networking website for cancer survivors and a golf fundraiser program called Pink Scorecard Days.
In support of the coast-to-coast Tour, a pink and blue logo-wrapped RV will stop at dozens of locations including hospitals, festivals, college campuses, sporting events and shopping centers. The complete journey including survivor stories across America will be filmed for a DVD, the Survivor Celebration website and an inspirational documentary.
The three programs to be promoted by the Tour include:
1. Survivor Celebration inspirational music CD featuring Marcus Johnson (jazz keyboardist); Rick Seratte (formerly of the rock group Foreigner); Aharon (Rock/Pop); contemporary artists Franki Love and Jon Waller; R&B artist Gordon Chambers; Jazz vocalist Allan Harris; Jazz artists Pamela Williams and Alan Hewitt and other gifted popular music artists. The CD will include 12 songs and retail for $14.99. In addition to the CD being inspirational for breast cancer survivors, a significant portion of the gross profit will benefit breast cancer survivor support programs.
2. SurvivorCelebration.com is a website launching September 10th to inspire, educate and empower cancer survivors. The website will include social networking, links to nonprofits and companies serving families that are dealing with cancer and many other features to help people survive the disease and thrive in life.
3. Swing for Survivors Pink Scorecard Days Golf Program. As an integral part of the Tour, A.J. Ali is personally taking part in a golf marathon by playing 360 holes at 20 courses during the 23 days to promote "Swing for Survivors Pink Scorecard Days." In each city, 12 local golfers and two celebrities will have an opportunity get on the tee with A.J. Ali to help promote the program and raise money for their favorite breast cancer charity. Through the program, golf courses can participate in an ongoing effort to help breast cancer survivors. Courses choose which months, weeks or days are Pink Scorecard Days. A Pink Scorecard will allow people who get pledges to play all day for one price on designated days. The golf courses agree to contribute a small referral fee per golfer to cover the program costs, enabling 100% of the pledge donations to go to breast cancer support organizations and survivors.
Created by breast-cancer survivor Jane Ali and her husband, Eclipse Sports & Entertainment CEO Ajom ("A.J.") Ali, the Tour is working its way across America with a powerful goal: to educate, inspire and empower breast cancer survivors as well as friends and family affected by the disease.
The Tour schedule includes stops in the New York, Philadelphia, Baltimore, Washington, Charlotte, Charleston, Orlando, Atlanta, Memphis, Chicago, St. Louis, Tulsa, Dallas, Albuquerque, Phoenix, Las Vegas, Palm Springs and Los Angeles areas. An exciting finish is planned in October at the tour's Los Angeles stop, where the tour team, sponsors, volunteers and breast cancer survivors will celebrate the journey and its impact on breast cancer survivors throughout the U.S. Tour finale highlights include a concert at BB King's in Los Angeles, a celebrity-pro-am golf tournament at The Riviera Country Club and several other high profile events.
National Tour sponsors to date include Under Armour, Dr. Travis Fox/Beat the Bogey Man, The Golf Nut Society and Xellent Swiss Vodka. Additional sponsor opportunities are available nationally and locally. Sponsors enjoy benefits including event hospitality, celebrity networking, event signage, brand exposure and goodwill.
# # #
Photo by Phil Onofrio